Public Health Center launches opioid crisis response campaign

CLAY COUNTY — In response to the high rate of opioid misuse in the area, Clay County Public Health Center launched a communication campaign that aims to inform county residents about the dangers of opioids and reduce the stigma surrounding those who find themselves struggling with opioid dependence or addiction. 

The campaign is part of a $75,000 grant effort from the Centers for Disease Control and Prevention. The campaign entitled "It Happens Here, Too" was created to provide basic information about what opioids are and how they can be dangerous.

The campaign also aims to educate residents about who is at risk of becoming addicted. According to health center data, from 2003 to 2017, the age group that had the most opioid overdose deaths in Clay County was residents ages 45 to 54.

"Our biggest goal for this campaign is to let people know that opioid dependence or addiction can happen to anyone," Deputy Director of CCPHC Darrell Meinke said. "We see it happening to people of all ages, races and income levels. Our residents need to be aware of this so they can take the proper precautions when they are prescribed opioids and feel comfortable asking for help if they find themselves struggling with opioid use."

Educational campaign materials include billboards; and video, audio and social media ads that will be distributed in and around Clay County from July through October.

For more information about opioid issues and resources available in Clay County, visit

Northwest Editor Sean Roberts can be reached at or 389-6606.​

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